TACO CENTRO

Adrian, the founder and owner of a business, was inspired by the food stalls and street vendors in his hometown of Cotija, Michoacán, MX. He wanted to bring this experience to San Diego, and thus, TACO CENTRO was born. The restaurant revives traditional food stalls found in local markets in San Diego's Gaslamp District.

TACO CENTRO has been a rewarding project that I have been actively working on. After consulting with Adrian, I developed a fresh and unique brand identity that fosters TACO CENTRO's core value in connecting with its cultural roots throughout the visual and conceptual design. During the process, I designed a standout logo, visual system, website, and deliverables such as the menu, packaging, promotional banners, decals, and interior signage. All of these maintain their authenticity with a modern touch.

I have established a great relationship with Adrian and all the workers at TACO CENTRO and have been greatly honored to be trusted to maintain and manage their social media pages. Through this, I have coordinated photoshoots, filmed and edited videos, and designed engaging posts to stand out from competitors.